Troubled Fashion retailer avoids Administration

troubled fashion retailer superdry

Troubled fashion retailer Superdry has received court approval for its restructuring strategy as it looks to avoid administration.

The announcement on Monday comes after the firm’s shareholders on Friday approved a proposed £10m equity raise to help turnaround its finances.

The raise will be underwritten by Superdry’s chief executive Julian Dunkerton and is due to take his total stake to 75 per cent. The majority of Superdry’s creditors, including landlords, had approved the rescue plan earlier in the week.

“This is an important moment for Superdry,” chair Peter Sjӧlander said in response to the court approval on Monday.

“My thanks and those of the entire board go to the shareholders and creditors of Superdry who have supported the proposals, which will enable the business to go forward with the right structure, balance sheet and cost base to deliver its turnaround and future growth.”

Warned it could go bust

Superdry, which has more than 90 stores in the UK, warned in April that it could go bust unless it radically restructured the business.

It proposed a three-year plan involving cutting rents on 39 of its stores, raising more funds and delisting from the London Stock Exchange.

However, the company warned that “the closure of certain stores… as a consequence of the implementation of the plan” was likely.

The retailer listed in London in 2010 in an initial public offering valuing it at £400m. But the company has struggled in recent years with consistently declining sales. In January, the firm reported that year-on-year group revenue fell 23.5 per cent to £219.8m.

Superdry’s shares rallied 26 per cent on Monday, although its stock price remains down 94 per cent since it floated.

UK’s retail sector on the decline

The recent news of Superdry’s struggles and plans for a three-year turnaround highlights the ongoing challenges facing the UK’s retail sector. With changes in consumer behaviour and increased competition from online retailers, many traditional brick-and-mortar businesses are struggling to adapt.

Superdry’s decision to cut rents on 39 stores is a reflection of the current state of the market, where high street stores are facing increasing pressure to lower costs in order to stay afloat. This move, along with plans to raise additional funds and delist from the London Stock Exchange, shows that the company is taking proactive steps to address its declining sales.

However, there is also concern that these measures may result in store closures and potential job losses. This further adds to the growing number  of retail job cuts seen in recent years, with major brands like Debenhams and House of Fraser also facing financial difficulties.

But it’s not all doom and gloom for the UK retail sector. Some companies are finding success by embracing a multi-channel approach, combining their physical stores with online shopping options. This allows them to reach a wider customer base and cater to the changing preferences of consumers.

In addition, there is also potential for growth in niche markets, as customers seek out unique and specialised products. Brands that offer a personalised shopping experience or focus on sustainability are seeing an increase in demand from conscious consumers.

Overall, while Superdry’s decision may be seen as a negative indicator for the state of the high street, it also serves as a reminder.


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